About 1KG MORE
1KG MORE advocates an innovative concept of travel, that every traveler may help the local rural community, in such a joyful way "Travel Makses A Better World".
By combining travel with public services, heart affecting heart, we hope to change the reality of unbalanced education between rural and urban areas in China. The malfunction of the rural education market is inevitable due to severe lack of information.
Although the higher education is enlarging the enrolment, rural students only take a smaller and smaller proportion(urban/rural:323/1). The development of over-all education standard and even all aspects in our society are hampered. We hope to enhance the social efficiency and promote the education balance.
Since April 2004, our volunteers have collected the detailed data about more than 600 rural schools. According to incomplete statistics over 10,000 participators have carried out 1kg-more travels, and at least 1 million people have knock-on affected; in almost all the major cities of China volunteer groups have been organized, and different functional volunteer teams are founded online; our website community has become a platform where the concept of VOLUNTOURISM is rapidly popularized.
The social reputation of the enterprises we cooperate have achieved great social reputation and proper fund, technology and human resources are introduced into the rural area.
1KG-MORE starts from a most common and approachable activity-traveling, applying a largest human resource to shipping education resources; it breaks the traditional information trend, to establish a net-work of the education information in China. The two innovative methods meet at the goal of equal education. An internet community is launched to be our platform, and the idea of Charity Community defines enterprises as participators rather than simple sponsors in the traditional conception of charity. The value of the program is that it's effective and directly, and easy to be copied and applied to other countries/regions where similar problems exist.
1KG-MORE is becoming an organiser and agent in public services. We make profit by offering charity consultant and services to enterprises, and apply part of the income to our team operation and the rest to charity activities. We insist on "earn-spend on charity" rather than "deposit-withdraw-money for charity", avoiding the risk or funding chain broken occuring in the traditional mode. We'd successfully cooperated with 10 enterprises in 2008. In 2009 we will focus more on coordinating our community with its users, and enlarging the participation. In a financially sustainable way our venture will be professionally recognized and more achievements will be fulfilled.